Pantene’s Strong is Beautiful campaign, reflects the beauty in having strong hair amongst women. We have used singer Ellie Goulding as our UK celebrity ambassador. I assisted with the delivery of print and TV, as well as taking a lead role on all social and digital design across the UK & Europe.
PANTENE - ELLIE GOULDING - STRONG IS BEAUTIFUL
Pantene is one of the largest accounts I have worked on in terms of budget and volume of assets. We used 7 different celebrity ambassadors, covering 6 different markets, that include: UK, Europe and Russia. I created concepts, design and art direction, for a variety of media channels such as: print, social, digital, OOH and TV.
The Start Strong campaign is aimed at empowering the lives of women, through the strength Pantene shampoo and conditioner gives their hair.
I worked on print design and retouching, as well as all social and digital assets for the campaign, which consisted of 6 celebrities.
Wimbledon is the oldest tennis tournament in the world and is widely considered the most prestigious. I designed conceptual mobile and print executions for the Wimbledon 2016 pitch.
‘Colour as real as you are’, a past campaign from Nice ‘n Easy, which celebrates 50 years of hair colour. I designed the new anniversary logo as well as print, OOH and social. The logo was used across all platforms including TV and an online video.
Celebrating 50 Years of Hair Colour As Real As You Are | Nice 'n Easy
Scrummmptious Cakes, are a healthy cake snack made with half the sugar of normal cakes. With a tiny budget, a small team and very tight deadlines, we turned around one of the quickest campaigns to date.
My creative partner and I created radio, social and trolley media, to drive awareness of the new cake brand. I took lead on art direction and design. The aim was to convey the fun and rebellious nature of the cakes through a graphic treatment and cheeky copywriting, because they are ‘not so sweet’.
Fitflop are an online women's shoe retailer, that specialise in a range of comfy footwear.
I created digital content for the website and social media platforms as well as designing a digital brochure used to publicise the upcoming seasonal products.
Pantene Gold Series is a new Premium collection of hair care products, specifically designed for natural or relaxed hair. I worked on social and web assets, to drive awareness for the new product range which landed in the UK this year.
Photographer: Txema Yeste
A World of Different Hair
Worked alongside my creative partner, we developed an integrated campaign for TV, print and social media, that focused on the varieties of different hair women have that make themselves unique. Championing their individual style, the wardrobe is reflective of the models hair, which in turn correlates to the specific Pantene shampoo they use.
For the Pack shoot, the client wanted to find a way to glorify the packs. I art directed the shoot, working alongside still life photographer Matthew Shave.
The minimalist nature and beauty feel, stem from the new TVC. The plinth heroes the 3 products, with textures on show in a stylised fashion. I wanted to glorify the packs by creating a premium look & feel. This will be used for both print and in-store.
Pantene - More Great Hair Days with the World's #1 Conditioner Brand
Emirates needed new advertising material for their newly improved airline classes. Working within a highly driven team.
I created print and OOH concepts for a range of ads that spanned across First class, Business class and Economy class. Each ad touches on key areas that Emirates offer on their airlines such as: service, food, comfort, privacy, TV, music, bars and entertainment.
Ellie Goulding & Glenn Moore
Ellie Goulding is interviewed by Comedian Glenn Moore, in a funny, behind the scenes look into Ellie’s life on set, as Pantene’s Brand Ambassador.
I designed a Facebook canvas which showcased the interview, as well as extra material including photoshoots, behind the scenes footage and her favourite product.
Comedian Glenn Moore Interviews Ellie Goulding
Ellie Goulding Comedy Interview Canvas
XL Recordings, a British record label, asked to illustrate a past event in XL history.
I chose to illustrate the Popham Airport rave in 1992. Whilst focusing on volume and energy, I wanted to find a new way to represent a crowd. The final piece consists of 10,000 pins, hand placed over 6 days, which are symbolic to the volume of people that attended the rave.