Scrummmptious cakes

Design | Art Direction | POS | Social Media

Scrummmptious Cakes, are a healthy cake snack made with half the sugar of normal cakes. With a tiny budget, a small team and very tight deadlines, we turned around one of the quickest campaigns to date.

My creative partner and I created radio, social and trolley media, to drive awareness of the new cake brand. I took lead on art direction and design. The aim was to convey the fun and rebellious nature of the cakes through a graphic treatment and cheeky copywriting, because they are ‘not so sweet’. The print was displayed in Tesco stores and on there social media.

 
 
 

Social

 

Radio