Walkers Crisps
Design | Typography | Art Direction
Despite growing health consciousness, Britain is a snacking nation and crisps are a growing category. Our task was to help drive sales and boost market share for the brand, by tempting more people to buy single serve crisps from Walkers.
Our approach was to celebrate the deep enjoyment of taking a break with a bag of crisps and helping Britons to reclaim lost me-time, without the guilt.
The idea was a simple mechanic that allowed an app called ‘Snack Crunch’ to be download from an app store. Upon purchase, players can find unique codes located on the packs of Walkers crisps to use in the game and win prizes.
I designed the app concept, type treatment and an overall look and feel for the app, for a variety of POS executions.
