Scrummmptious Cakes, are a healthy cake snack made with half the
sugar of normal cakes. With a tiny budget, a small team and very tight
deadlines, we turned around one of the quickest campaigns to date.
My creative partner and I created radio, social and trolley media,
to drive awareness of the new cake brand. I took lead on art direction
and design. The aim was to convey the fun and rebellious nature of the
cakes through a graphic treatment and cheeky copywriting,
because they are ‘not so sweet’.