Hamish Ryde

Scrummmptious Cakes

Scrummmptious Cakes, are a healthy cake snack made with half the

sugar of normal cakes. With a tiny budget, a small team and very tight

deadlines, we turned around one of the quickest campaigns to date.

My creative partner and I created radio, social and trolley media,

to drive awareness of the new cake brand. I took lead on art direction

and design. The aim was to convey the fun and rebellious nature of the

cakes through a graphic treatment and cheeky copywriting,

because they are ‘not so sweet’.